Puglia recorded 22.7 million overnight stays in 2025, with international overnight stays growing 22.6% year on year.
Partnership & Investment
Build
with us.
A wellness lifestyle destination taking shape in Puglia, Southern Italy.
Nature. Wellbeing. Lifestyle.
A new destination built around what people increasingly seek in a fast moving, hyper connected world, responding to a growing global demand for more conscious travel and lifestyle.
If you believe in what we are building and want to help bring it to life, you are in the right place.
Why Puglia · Why now
The opportunity is real.
The data is there.
Āzumana isn't. Yet.
International arrivals to Puglia grew 25.1% in 2025, while international overnight stays grew 22.6% year on year, reflecting an increasingly international audience with significant spending power.
Puglia’s share of overnight stays concentrated in the summer season fell from 66.2% in 2022 to 63.4% in 2023 and 61.4% in 2024, indicating a gradual shift towards a more distributed tourism season. In the first four months of 2025, overnight stays increased 16.2% year on year.
Global wellness tourism is projected to grow 9.1% annually from 2024 to 2029, compared with 6.7% annual growth projected for tourism overall.
Global Wellness Institute, Global Wellness Economy Monitor 2025↗
The model
Not another place to stay.
A new category of destination.
Fourteen tented villas across three typologies, at three price tiers.
Open to residents and guests. Wellness and recovery passes. Classes and treatments.
Āzumana hosted retreats and full property buyouts.
Health-conscious cuisine designed to welcome both residents and guests.
One destination.
Multiple revenue streams
Built to generate demand beyond accommodation and reduce reliance on occupancy during the low season.
The stage
Concept is defined.
Development is next.
- Concept, brand and positioning defined
- Business model and revenue layers defined
- Five year financial model built and scenario tested
- CapEx and OpEx modelled
- Preliminary design developed with an Italian architecture studio
- Tented structure specifications developed and manufacturer pricing obtained
- Target area identified and site search underway
- Site feasibility and permitting pathway assessment
- Company formation and investment structure
- Land not secured
- Permits not filed
The next phase is to secure the site, complete the permitting process and fund the development.
The people
Who is behind Āzumana
Born and raised in Puglia, with thirteen years of experience across Europe, the UK and Asia spanning business, management and hospitality, alongside studies in tourism and management at institutions including UCL and Harvard.
“I left Puglia to see what was beyond it. Building experience, perspective and a global network helped me understand what I wanted to build and, eventually, where it belonged. I find myself back where it all started, not simply because it is home, but because after seeing the world, Puglia was the right place at the right time. Finally, it makes perfect sense.”
An Italian studio with more than twenty years of experience across real estate and hospitality, in Puglia, Italy and international markets.
Their work includes projects requiring regional planning and approval expertise.A network of trusted local and Italian specialists covering site acquisition, planning, permitting, construction, technical and legal matters.
Further details will be shared with prospective investors during discussions and due diligence.
An established international atelier that has delivered more than 300 projects worldwide, specialising in high-end tented structures designed for hospitality and long-term use.
Āzumana’s structures are being developed to specific architectural, material and performance requirements, rather than selected from a standard catalogue.
The next phase
The vision is clear.
Now we build it.
We are bringing together the capital, expertise and relationships to take Āzumana into development.
Investors
For individuals, family offices and investment groups interested in participating in the development and growth of Āzumana.
Explore investment →Partners
For hospitality, wellness, food, experience and other strategic partners who can contribute expertise, capability, distribution or commercial relationships.
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Every enquiry is treated in confidence.
Where there is a fit, we will follow up with you to provide more details and a time to discuss.
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